Sökresultat - "Zubcsek, Peter Pal"

Does Location Familiarity Increase Response to Mobile Ads?

Molitor, Dominik (AUTHOR), Zubcsek, Peter Pal (AUTHOR), Spann, Martin (AUTHOR) dmolitor@fordham.edu, Reichhart, Philipp (AUTHOR)

How observation of other shoppers increases the in-store use of mobile technology

Darvasi, Gábor, Spann, Martin, Zubcsek, Peter Pal

Predicting Mobile Advertising Response Using Consumer Colocation Networks

Zubcsek, Peter Pal, Katona, Zsolt, Sarvary, Miklos

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Analyzing Purchase Decisions Using Dynamic Location Data.

Shoshani, Tal (AUTHOR), Zubcsek, Peter Pal (AUTHOR) tshoshan@marshall.usc.edu, Reichman, Shachar (AUTHOR)

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Mobile Advertising: A Framework and Research Agenda

Grewal, Dhruv, Bart, Yakov, Spann, Martin, Zubcsek, Peter Pal

Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks.

STEPHEN, ANDREW T.¹ andrew.stephen@sbs.ox.ac.uk, ZUBCSEK, PETER PAL² pzubcsek@ufl.edu, GOLDENBERG, JACOB^3,4 jgoldenberg@idc.ac.il

Network Effects and Personal Influences: The Diffusion of an Online Social Network.

Katona, Zsolt¹, Zubcsek, Peter Pal², Sarvary, Miklos³

Advertising to a social network

Zubcsek, Peter Pal, Sarvary, Miklos

Community Leaders or Entertainment Workers? Incentivizing Content Generation in Social Media.

Kaifu Zhang Kaifu.zhang@insead.edu, Zubcsek, Peter Pal¹ peter.zubcsek@warrington.ufl.edu

Information Communities: The Network Structure of Communication.

Zubcsek, Peter Pal¹ peter.zubcsek@insead.edu, Chowdhury, Imran² imran.chowdhury@insead.edu, Katona, Zsolt³ zskatona@haas.berkeley.edu

People Offer Better Ideas When They Can't See What Others Suggest.

Stephen, Andrew¹, Zubcsek, Peter Pal², Goldenberg, Jacob³

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Mobile advertising : a framework and research agenda

Grewal, Dhruv

Bart, Yakov (VerfasserIn); Spann, Martin (VerfasserIn); Zubcsek, Peter Pal (VerfasserIn)