The Management of Continuous Product Development Empirical Research in the Online Game Industry

2022

1st ed. 2022.

Summary: This book discusses theoretically and empirically the trade-off relationship between the frequency of product adaptation activities and the constraints on development resources, and how companies can respond to these constraints. The objective of this book is to identify effective management practices in continuous product development. With the continuation of development activities, companies are required to constantly adapt their products to changes in the external environment. In continuous product development, the development process extends beyond product release, and interaction with the external environment is not limited to the planning stage but occurs multiple times throughout the process. What impact does the multiple adaptation activities have on the product performance as development activities become more continuous, and how to use limited development resources to provide stable and constant high-quality adaptation activities with optimal frequency have become urgent issues in the development sites. To address these research questions, this book focuses primarily on the development activities of the online game industry. The factors that bring about superior product performance are examined by combining case studies and questionnaire surveys on online game development projects. Furthermore, user community management is also discussed from the perspective of the interaction process between multiple user groups. .

Online; Non-fiction; Electronic document

English

Springer Nature Business and Management (R0) eBooks 2022 English/International

Technological innovations, Industries, Computer games -- Programming, Software engineering -- Management, Innovation and Technology Management, Game Development, Software Management

Chapter 1　Introduction -- Chapter 2　Literature Review -- Chapter 3　Research Design and Analysis Method -- Chapter 4　Overview of the Chinese Game Industry and Online Game Development -- -Chapter 5　Quantitative Analysis of Continuous Product Development -- Chapter 6 Management of flexibility in continuous product development -- Chapter 7 Management of exhaustion in continuous product development -- Chapter 8 The impact of user interactions on freemium game performance -- Chapter 9 Conclusion.