Puente-Diaz, R., & Cavazos-Arroyo, J. (2024). The Prospection and Retrospection of Experiential Purchases as More Meaningful Memories. Review of Marketing Science, 22(1), 25-42. https://doi.org/10.1515/roms-2023-0107
Chicago Style (17th ed.) CitationPuente-Diaz, Rogelio, and Judith Cavazos-Arroyo. "The Prospection and Retrospection of Experiential Purchases as More Meaningful Memories." Review of Marketing Science 22, no. 1 (2024): 25-42. https://doi.org/10.1515/roms-2023-0107.
MLA (9th ed.) CitationPuente-Diaz, Rogelio, and Judith Cavazos-Arroyo. "The Prospection and Retrospection of Experiential Purchases as More Meaningful Memories." Review of Marketing Science, vol. 22, no. 1, 2024, pp. 25-42, https://doi.org/10.1515/roms-2023-0107.