LIMITATIONS OF STOCK PRICE VALUATION BY CLASSICAL METHODS: CRITICS OF THEIR RELIABILITY AND INFLUENCE OF BEHAVIORAL FINANCE - Г. Мажара; А. Дрозд (Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut", 2018)