социальный институт, социальные нормы, социальное регулирование, функции социальных институтов, социальное управление, социология управления, Sociology (General), HM401-1281

The article deals with the unfinished sentences technique as a soft, the qualitative way to collect and analyze sociological data. The article represents an attempt to describe the main features of the qualitative approach to designing, conducting and analyzing the semi-structured data of sociological research based on the unfinished sentences technique and aimed at studying the problem of loneliness. The article also proposes a scheme to apply typological analysis principles to the data obtained through the unfinished sentences technique.