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Academic Journal
IMPACT MARKETING CAMPAIGNS DOMINANT ENTITIES TELECOMMUNICATIONS ON THE LEVEL OF COMPETITION IN THE REGION
Natalia A. Larionova, Elena Yu. Shatskaya
Вестник Северо-Кавказского федерального университета, Vol 0, Iss 3, Pp 107-111 (2022)
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| Title | IMPACT MARKETING CAMPAIGNS DOMINANT ENTITIES TELECOMMUNICATIONS ON THE LEVEL OF COMPETITION IN THE REGION |
|---|---|
| Authors | Natalia A. Larionova, Elena Yu. Shatskaya |
| Publication Year |
2022
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| Source |
Вестник Северо-Кавказского федерального университета, Vol 0, Iss 3, Pp 107-111 (2022)
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| Description |
The paper summarizes the results of the authors of the study on the impact of the established tariffs within the marketing activities of the dominant market subject to the level of competition in the region. Studies have shown that marketing actions (including as a tool for retaining existing and attracting new subscribers) made regional operator of information-communication services is the dominant subject in the target market did not lead to a restriction of competition in the region.
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| Document Type |
article
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| Language |
Russian
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| Publisher Information |
North Caucasus Federal University, 2022.
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| Subject Terms | |
