CONCEPTUAL STUDY OFRELEVANT SPECIFICS OF INTERNETMARKETING

2016

Статистика и экономика, Vol 0, Iss 4, Pp 73-75 (2016)

The article presents methodological and methodical bases of research relevant specifics of Internet marketing conducted by Russian companies in the Interenet. The paper is focused on the research of the leading Russian online publications, their practices and characteristics. This work dwells on the comparison of competitiveness with adjacent categories. It is established that the development of information technologies, among which one of the key places has taken the Internet, the emergence and rapid growth of e-Commerce became the basis for the emergence of a new trend in the modern concept of relationship marketing - Internet marketing.

article

Russian

Plekhanov Russian University of Economics, 2016.

интернет-марке тинг, рекламная кампания, медийная реклама, seo, оценка маркетинговой политики, рекламная привлекатель ность, internet marketing, advertis ing campaign, media advertising, evaluation of marketing strategy, advertis ing appeal, e-commerce, Economics as a science, HB71-74