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Academic Journal
Social Advertising Administering Russian Politics
V Yu Gomelskaya
RUDN Journal of Political Science, Vol 0, Iss 3, Pp 97-109 (2012)
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| Title | Social Advertising Administering Russian Politics |
|---|---|
| Authors | V Yu Gomelskaya |
| Publication Year |
2012
|
| Source |
RUDN Journal of Political Science, Vol 0, Iss 3, Pp 97-109 (2012)
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| Description |
The article analyzes the phenomenon of «politicization» of social advertising (public service announcements). Social advertising used in political purposes became a political technology that undermines its original value as the source of promotion of humanistic values and ideas. The article presents a comparative analysis of the social and political advertising: species, genre, communication, legislative regulation. The article presents the case studies analysis of using PSA's in Russian politics.
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| Document Type |
article
|
| Language |
English
Russian |
| Publisher Information |
Peoples’ Friendship University of Russia (RUDN University), 2012.
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| Subject Terms | |
