эйджизм, пожилые люди, рекомендации всемирной организации здравоохранения, Agriculture, Science

Aim: to present an analytical review of the scientific literature on the problem of gerontological ageism and the authors’ vision to implement the World Health Organization (WHO) action program to prevent this phenomenon in modern society. Results. The WHO program is aimed at the target audience (elderly people) and consists of 6 fundamental provisions: the prevalence of ageism in the world, the causes or determinants of ageism, the consequences of ageism at the individual level and at the level of society, strategies to minimize ageism, a system of indicators for quantitative assessment of various aspects of ageism and its manifestations, the most effective ways of forming an understanding of the problem in society and explanation of the concepts of age and aging. Conclusion. Carried out within the framework of WHO recommendations and the “Strategy of actions in the interests of elderly citizens in the Russian Federation until 2025”, the activities will help to rethink the perception of the phenomenon of aging of the population and allow more effective use of the provided opportunities to prevent manifestations of gerontological ageism.