анкетирование, структура, вопросы, интернет, целевая аудитория, пользователи, questionnaire survey, structure, questions, internet, target audience, users, Economics as a science, HB71-74

The article describes approaches viewing questionnaire surveys as a method for marketing research, the recommended rules for developing, structuring questionnaires, as well as reveals types of questions used, especially in a format like Internet survey, also dwelling on its advantages and disadvantages.