продвижение в маркетинге, позиционирование бренда, торговая марка, рейтинговая шкала, биллинг, sms-биллинг, медиа-планирование, экспертный сравнительный анализ, матрица бинарных отношений, marketing promotion, brand positioning, trade mark, rating scale, billing, sms-billing, media-planning, expert comparative analysis, matrix of binary relations, Economics as a science, HB71-74

The article gives a concept of the billing as a developing means of marketing promotion. Examples of comparative analysis for a rating are considered. The author presents technology of two-factor rating of trade marks on the basis of expert and comparative analysis.