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Academic Journal
New trends in the global rebranding of experience: Lessons for Russia
I. A. Vasilenko
Контуры глобальных трансформаций: политика, экономика, право, Vol 7, Iss 1, Pp 131-138 (2018)
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| Title | New trends in the global rebranding of experience: Lessons for Russia |
|---|---|
| Authors | I. A. Vasilenko |
| Publication Year |
2018
|
| Source |
Контуры глобальных трансформаций: политика, экономика, право, Vol 7, Iss 1, Pp 131-138 (2018)
|
| Description |
The article discusses the new trends in the global rebranding of experience and perspectives of image formation of the modern concept of Russia in the paradigm of “soft power”. The author emphasizes that Russia’s image strategy should have sociocultural bases and systematically cover several major areas: mass communication, public diplomacy, culture and sport.
|
| Document Type |
article
|
| Language |
English
Russian |
| Publisher Information |
Association for independent experts “Center for Crisis Society Studies”), 2018.
Ассоциация независимых экспертов «Центр изучения кризисного общества» (in English, 2018. |
| Subject Terms | |
