культурное разнообразие, диалог культур, доклад ЮНЕСКО, социальное управление, общество в XXI в, Sociology (General), HM401-1281

The article focuses on the UNESCO World Report defining the strategic directions for the development of the human society in the XXI century as «Investing in Cultural Diversity and Intercultural Dialogue». The main challenge facing the international community at present is laconically described in the Report as «managing diversity». The term «investing» reflects the economic and administrative focus of the paper on governmental and public agencies' active interference into the development of sociocultural processes; while intercultural interaction is announced to be the essential and indispensable component of the contemporary social management. In terms of the proposals involved the management of cultural diversity amid the global crisis is actually set equal to anti-crisis strategies.