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Academic Journal
The loyalty of the audience of TV Channel Domashny and instruments of branding
O Y Nelikaeva
RUDN Journal of Studies in Literature and Journalism, Vol 0, Iss 4, Pp 87-91 (2013)
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| Title | The loyalty of the audience of TV Channel Domashny and instruments of branding |
|---|---|
| Authors | O Y Nelikaeva |
| Publication Year |
2013
|
| Source |
RUDN Journal of Studies in Literature and Journalism, Vol 0, Iss 4, Pp 87-91 (2013)
|
| Description |
In this article we are discussing the loyalty of the audience of TV Channel Domashny and instruments of branding. TV Channel attains the loyalty of television viewers not only by themed programmes but by means of PR and advertising campaings to which CTC Media pays great attention.
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| Document Type |
article
|
| Language |
English
Russian |
| Publisher Information |
Peoples’ Friendship University of Russia (RUDN University), 2013.
|
| Subject Terms | |
