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Academic Journal
BENCHMARKING - PRACTICAL TOOLS IDENTIFY KEY SUCCESS FACTORS
Olga Ju. Malinina
Статистика и экономика, Vol 0, Iss 2, Pp 48-51 (2016)
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| Title | BENCHMARKING - PRACTICAL TOOLS IDENTIFY KEY SUCCESS FACTORS |
|---|---|
| Authors | Olga Ju. Malinina |
| Publication Year |
2016
|
| Source |
Статистика и экономика, Vol 0, Iss 2, Pp 48-51 (2016)
|
| Description |
The article gives a practical example of the application of benchmarking techniques. The object of study selected fashion store Company «HLB & M Hennes & Mauritz», located in the shopping center «Gallery», Krasnodar. Hennes & Mauritz. The purpose of this article is to identify the best ways to develop a fashionable brand clothing store Hennes & Mauritz on the basis of benchmarking techniques. On the basis of conducted market research is a comparative analysis of the data from different perspectives. The result of the author’s study is a generalization of the ndings, the development of the key success factors that will allow to plan a successful trading activities in the future, based on the best experience of competitors.
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| Document Type |
article
|
| Language |
Russian
|
| Publisher Information |
Plekhanov Russian University of Economics, 2016.
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| Subject Terms | |
