Research on the preference of community health communication service utilization by patients with cardiovascular diseases in China

2025

BMC Public Health, Vol 25, Iss 1, Pp 1-9 (2025)

Abstract Objectives This study sought to examine cardiovascular patients’ preferences for community health communication and to offer recommendations to boost the engagement with health communication programs. Methods We conducted a discrete choice experiment involving 914 cardiovascular patients, assessing their preferences across five attributes: Health information communicator, Health information communication content, Health information communication channel, Health information form, and Cost willing to pay each time. The data were analyzed using a mixed logit model to account for preference heterogeneity. Results The results of discrete choice model showed that patients with cardiovascular disease were more inclined to choose doctors in terms of health information transmitter preference. In the content of health communication, disease-related knowledge and healthy lifestyle knowledge are more popular. In terms of health information communication channels, offline channels are more popular than online channels. Of the health information formats, “video + audio” is the most popular, followed by “video,” while “text + picture” are less popular. Payment (β=-10.624, P

article

English

BMC, 2025.

Cardiovascular diseases, Health communication, Discrete choice model, Public aspects of medicine, RA1-1270