APA (7th ed.) Citation

Zimand Sheiner, D., Kol, O., & Levy, S. (2024). Planning Facebook message strategy and creative appeal for effective ad engagement – an exploratory study. Marketing Intelligence & Planning, 42(7), 1195-1213. https://doi.org/10.1108/MIP-06-2023-0293

Chicago Style (17th ed.) Citation

Zimand Sheiner, Dorit, Ofrit Kol, and Shalom Levy. "Planning Facebook Message Strategy and Creative Appeal for Effective Ad Engagement – an Exploratory Study." Marketing Intelligence & Planning 42, no. 7 (2024): 1195-1213. https://doi.org/10.1108/MIP-06-2023-0293.

MLA (9th ed.) Citation

Zimand Sheiner, Dorit, et al. "Planning Facebook Message Strategy and Creative Appeal for Effective Ad Engagement – an Exploratory Study." Marketing Intelligence & Planning, vol. 42, no. 7, 2024, pp. 1195-1213, https://doi.org/10.1108/MIP-06-2023-0293.