Multi-criteria Fuzzy Decision-Making Techniques with Transaction Cost Economy Theorem Perspectives in Product Launching Process - Ozdemir, Cagatay; Onar, Sezi Cevik; López-Paredes, Adolfo, Series Editor; Calisir, Fethi, editor (Industrial Engineering in the Age of Business Intelligence : Selected Papers from the Virtual Global Joint Conference on Industrial Engineering and Its Application Areas, GJCIE 2021, October 30–31, 2021, 2023)