APA (7th ed.) Citation

Tong, Y., Diao, Y., Liu, B., van der Aalst, W., Ram, S., Rosemann, M., . . . Chi, M. (2024). The Effect of Anthropomorphic Features of Virtual Streamers on Consumers’ Purchase Intention-The Mediating Role of Sense of Trust. E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future : 23rd Wuhan International Conference, WHICEB 2024, Wuhan, China, May 24–26, 2024, Proceedings, Part I, 515, 265-276. https://doi.org/10.1007/978-3-031-60264-1_23

Chicago Style (17th ed.) Citation

Tong, Yang, et al. "The Effect of Anthropomorphic Features of Virtual Streamers on Consumers’ Purchase Intention-The Mediating Role of Sense of Trust." E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future : 23rd Wuhan International Conference, WHICEB 2024, Wuhan, China, May 24–26, 2024, Proceedings, Part I 515 (2024): 265-276. https://doi.org/10.1007/978-3-031-60264-1_23.

MLA (9th ed.) Citation

Tong, Yang, et al. "The Effect of Anthropomorphic Features of Virtual Streamers on Consumers’ Purchase Intention-The Mediating Role of Sense of Trust." E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future : 23rd Wuhan International Conference, WHICEB 2024, Wuhan, China, May 24–26, 2024, Proceedings, Part I, vol. 515, 2024, pp. 265-276, https://doi.org/10.1007/978-3-031-60264-1_23.