Factors Influencing Online Platform Engagement in Fresh Fruit E-commerce in China - Tang, Lin; Rojniruttikul, Nuttawut; Kot, Sebastian, editor; Khalid, Bilal, editor; Haque, Adnan ul, editor (Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023, 2024)