Guitart, I. A., & Hervet, G. (2025). Exploring the interaction between television and branded search advertising. Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science, 1-23. https://doi.org/10.1007/s11747-025-01103-7
Chicago-referens (17:e uppl.)Guitart, Ivan A., och Guillaume Hervet. "Exploring the Interaction Between Television and Branded Search Advertising." Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science 2025: 1-23. https://doi.org/10.1007/s11747-025-01103-7.
MLA-referens (9:e uppl.)Guitart, Ivan A., och Guillaume Hervet. "Exploring the Interaction Between Television and Branded Search Advertising." Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science, 2025, pp. 1-23, https://doi.org/10.1007/s11747-025-01103-7.
