APA (7th ed.) Citation

Zhou, H., Wu, J., Chen, T., & Xia, M. (2025). Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products. Electronic Commerce Research, 1-37. https://doi.org/10.1007/s10660-025-09969-z

Chicago Style (17th ed.) Citation

Zhou, Haoyu, Jiang Wu, Ting Chen, and Mengchen Xia. "Synergy or Substitution? Interactive Effects of User-generated Cues and Seller-generated Cues on Consumer Purchase Behavior Toward Fresh Agricultural Products." Electronic Commerce Research 2025: 1-37. https://doi.org/10.1007/s10660-025-09969-z.

MLA (9th ed.) Citation

Zhou, Haoyu, et al. "Synergy or Substitution? Interactive Effects of User-generated Cues and Seller-generated Cues on Consumer Purchase Behavior Toward Fresh Agricultural Products." Electronic Commerce Research, 2025, pp. 1-37, https://doi.org/10.1007/s10660-025-09969-z.