Matosas-López, L. (2025). The influence of brand credibility and brand loyalty on customer satisfaction and continued use intention in new voice assistance services based on AI. Journal of Marketing Analytics, 13(1), 180-201. https://doi.org/10.1057/s41270-023-00278-8
Chicago-referens (17:e uppl.)Matosas-López, Luis. "The Influence of Brand Credibility and Brand Loyalty on Customer Satisfaction and Continued Use Intention in New Voice Assistance Services Based on AI." Journal of Marketing Analytics 13, no. 1 (2025): 180-201. https://doi.org/10.1057/s41270-023-00278-8.
MLA-referens (9:e uppl.)Matosas-López, Luis. "The Influence of Brand Credibility and Brand Loyalty on Customer Satisfaction and Continued Use Intention in New Voice Assistance Services Based on AI." Journal of Marketing Analytics, vol. 13, no. 1, 2025, pp. 180-201, https://doi.org/10.1057/s41270-023-00278-8.
