This chapter introduces rurality-TV as a genre, and we discuss how public service media, through this genre, contributes to symbolically resolving tensions between the rural and the urban, and we address processes of mobility and urbanisation in the Nordics. Three popular reality-TV programmes depicting rural life are analysed: Bonderøven [loosely translated as The Hillbilly], later known as Frank & Kastaniegaarden (DR), Hjälp vi har köpt en bondgård! [Help we have bought a farm!] (SVT), and Oppfinneren [The Inventor] (NRK). These are approached through three questions: What constitutes public service rurality-TV as a genre in terms of form and content? What values are negotiated in the programmes? How can we understand rurality-TV in the context of public service broadcasting in the media welfare state?