Victoria's Secret & Co. saw a significant drop in its shares, falling by approximately 30% in premarket trading, after the company's full-year sales guidance failed to meet analysts' expectations. The retailer's struggle to remain relevant with customers was highlighted as it projected weaker net sales of $6 billion for the year, compared to the previous year. Despite efforts to attract and retain customers through initiatives such as a rebranded fashion show and expanding swim and apparel categories, Victoria's Secret has yet to see positive results. Comparable sales fell 6% in the last quarter, but profitability exceeded expectations due to improved inventory management. The stock has fallen 26% in the past year. [Extracted from the article]

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