*Product life cycle management software, *Computer software industry, *Software engineers, *Organizational structure, *Organizational governance, Generative artificial intelligence, Human life cycle

The article focuses on the transformative potential of generative AI (gen AI) in the software product development life cycle (PDLC), highlighting its ability to enhance productivity, speed, and product quality. It outlines five critical shifts that AI is expected to bring to the PDLC: faster time to market, quicker delivery of customer value, increased idea generation, expanded roles for product managers (PMs), and the integration of quality and compliance checks throughout the development process. The article emphasizes that these changes will require organizations to adapt their structures, talent, and tools to fully leverage AI's capabilities, ultimately leading to more customer-centric and innovative products. [Extracted from the article]

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