речевой жанр, речевой жанр мемората, региональная самоидентификация, Social Sciences

Purpose. The article is devoted to the pressing issue of regional identity preservation under conditions of linguoculturological globalization in modern society. The purpose of our research is to identify verbal means of expressing regional self-identification of narrators in the memorial context. The object is the self-identification of the narrator in memorial genre and the subject is verbal means of expressing regional self-identification. Methodology and methods of work. An appeal to the memorial genre, searching linguistic methods of the regional authors self-identity is considered in a context of regional linguistic from the perspective of communicative discourse approach; discursive and contextual methods are used. Results. The article theoretically describes the memorat from the standpoint of the speech genres theory. The research shows the narrators through the actualization of language tools associate themselves with their native region, the result being the formation of regional self-identification. In the era of linguistic globalization it is important to study regional self-identification, in particular, in the context of the memorial speech genre. Practical implications. Both the article materials and results can be applied in the educational process of reading special courses on regional linguistic issues.