рискогенность, коммуникативные риски, медиатекст, словообразователь- ные неологизмы, культура речи, Slavic languages. Baltic languages. Albanian languages, PG1-9665

This article is devoted to the study of media texts of social and political trend from the positions of speech culture. Expressive word creation is one of the modern mass communicational riskogenics factors. Neologisms in media texts create a variety of communicative risks: they distort a message sense, generate unnecessary meaning shades, obstruct understanding, annoy readers, break ethic norms, etc. Media texts are being analyzed from the effectiveness of talk exchange between audience and addresser position. Timeliness of the article is caused by Russian society demand in understanding coming up communicative risks which often become a cause of mass public order disruptions. Study materials can be used for developing new aspects of teaching linguistic disciplines for academic students studying journalism and journalistic practice in writing media texts. Socially and politically trend materials of central Russian newspapers were used as sources of word-formative neologisms.