потребление, пот ребности, потребительский рынок, социальный институт, социальная политика, социальный эффект, соци альная эффективность, социальный маркетинг, некоммерческие струк туры, consumption, needs, consumer market, social institute, social politics, social effect, social effi ciency, social marketing, nonprofi t structures, Economics as a science, HB71-74

The problem of study and estimation ofsocial efficiency of consumption, namely, the results of satisfaction of needs throughboth the mediation of market and non-market channels is considered in this article. The concept and content of these phenomena and processes are unveiled,the specific features of formation of their results and effectiveness are revealed. The materials of state statistics treated by the author were used for the purposesof this study.