Customer satisfaction, purchase decision, Health Insurance, logistic regression, Medicine (General), R5-920, Public aspects of medicine, RA1-1270

Objective: This paper focuses on the multifaceted dimension of customer satisfaction in health insurance within Bengaluru city. Bengaluru city is a metropolis in India with a diversified population with diverse insurance preferences, and healthcare requirements. Through this comprehensive study, we strove to analyze the impact of demographic features and health insurance benefits on customer satisfaction. Methods: We have gathered data using a structured questionnaire. Chi–square and logistic regression tests were conducted using R – Program to understand which factors influence consumer satisfaction in Health Insurance (HI). Summary: This research investigates the factors influencing customer satisfaction in health insurance (HI) in Bengaluru, India, a city with diverse healthcare needs and insurance preferences. Using statistical tools like Chi-square and Logistic Regression in R, the study identifies key demographic and policy-related factors affecting satisfaction. Results: Occupation (p