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| Source: | RUDN Journal of Language Studies, Semiotics and Semantics, Vol 0, Iss 3, Pp 60-73 (2010) |
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| Publisher Information: | Peoples’ Friendship University of Russia (RUDN University), 2010. |
| Publication Year: | 2010 |
| Subject Terms: |
реклама, рекламное сообщение, структурализм, структура, семиотика, семантик�
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| Description: |
The main principle of the structural description of the language of advertising is treating an advertisement as a single sign that denotes a
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| Database: | Directory of Open Access Journals |
