СМИ, топ-менеджер СМИ, руководитель СМИ, социально-демографический портрет, Literature (General), PN1-6790

The article presents the results of a special study of top-managers of Russian media. The authors’ goal is to compile their generalized socio-demographic portrait. The study was conducted in two stages. The result of the first stage was a validated list of four criteria, on the basis of which the surveyed top managers were selected - 50 people for different media segments (television, radio, press) who worked as heads of the leading Russian media enterprises in 2000-2015. At the second stage, the biographies of selected top managers were analyzed. The collected data was subjected to statistical processing (calculation of percentage and average values).