мифологема, философема, тело, телесный опыт, вещь, протезирование, биотехнологии, Social Sciences

Purpose. This paper presents the recent problem of comprehension the enhancement of human’s body existence. Embodiment analyze in the aspect of dynamic the two fundamental structures: the mythologema and philosopheme. Authors pursue the objectives to show the «body-project»’s mythologema as the base of instrumentation body attitude. This mythologema comes from a thematic fronting the body as the object of possession and manipulatory by philosophic thought. Methodology. The basis of the research is the comparative, historical-philosophical and phenomenological methods. Results. The findings of the essay are brought to light the changes in attitude on embodiment’s mythologema by European culture in the XVIII–XIX centuries. This mythologeme legitimizes the diverse practical activity of the bodyes prosthesis and it’s transformation to the aesthetic artifact of biotechnologies. The source of this transformation was philosophical criticism the process of antagonistic estrangement the human body from person in biotechnologies. Consequently the new thematic fronting of the body represents the media existence of embodiment which should return the body to its disappearing autonomy. Practical implications. The results of the study can be applied in the formulation of sociocultural practices and formation new social ethical norms of human body’s conception.