маркетинговый анализ, эластичность, персонал, лояльность, hr-брендинг, маркетин говые исследования, marketing analysis, elastic ity, staff loyalty, hr-branding, marketing research, Economics as a science, HB71-74

The article explains the concept of theobject of marketing, marketing personnel, as a form of marketing. The types of elasticity, the main factors affecting the elasticity of the staff also identifi ed key issues for the analysis of staff loyalty as one of the objects of marketing.