лекарственный препарат, фармакоэкономика, потребительское поведение, интегрированные маркетинговые коммуникации, реорганизация, фармацевтические организации, Medicine

This article presents the basic directions of scientific researches of the department of management and economics in pharmacy in the field of use of innovative technologies, such as research of expenses for medicinal therapy of various diseases, promotion of the medical products in the pharmaceutical market, studying of consumer behavior and working out of optimum models of operating and interaction of the pharmaceutical subjects.