инновация, сфера услуг, сервисная экономика, обслуживание, ценностное предложение, бизнес модель, Economic growth, development, planning, HD72-88, Economics as a science, HB71-74

The growth of service activities in different sectors of the economy is now widely recognized. Changes of the structure of modern economies demonstrate the importance of service activity and the issue of service innovations is highly relevant today. Experience of the countries of Europe is successful; it is necessary to study, competently to use achievement for the purpose of increase of efficiency, improvement of business processes in various conditions.