THE GENDER «SOVIET WOMAN» STEREOTYPE ON THE PAGES OF THE SAME-TITLED MAGAZINE

2016

Записки з українського мовознавства, Vol 0, Iss 23, Pp 244-249 (2016)

The subject of our article is the gender stereotypes that were inherent in the image of the «Soviet woman» on the pages of «Radyanska zhіnka». The aim of our research is to investigate the importance of political and cultural background. The main attention was paid to understanding of the gender problematics in the Soviet period. Gender describes the characteristics that a society or culture delineates as masculine or feminine. Masculinity and femininity are the terms that are often used to identify a set of characteristics, values, and meanings related to gender. In our society, the values tied to masculinity have been generally seen as superior to those associated with femininity. Femininity and masculinity are rooted in the social (one's gender) rather than the biological (one's sex). Researcher M. Bohachevsky-Chomiak noted that women's issue in the Soviet Union did not have a purely feminist character, it remained social and political problem. The Soviet government was trying to impose canon of «working mothers». The arguments we have presented in this research prove the fact that femininity is represented in specific cultural circumstances, along with age and other factors; and what is generally considered to be natural, often turn out to be culturally marked. As a result, it becomes impossible to separate gender from political and cultural intersections in which it is performed. To draw the conclusion, one can say that gender serves as a marker of biological, linguistic and cultural, that becomes a personal attribute.

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Odessa I. I. Mechnykov National University, 2016.

стереотип, антропоцентризм, мовна особистість, лінгвоперсонологія, офіційна ідеологія, ідеальна жінка, Philology. Linguistics, P1-1091, Language. Linguistic theory. Comparative grammar, P101-410