социальные стереотипы, опросный инструментарий, собирательный образ страны-соседа, образ типичного представителя другой страны, Sociology (General), HM401-1281

The article presents the results of an evaluating sociological study aimed to identify the main social stereotypes that young Russian people have concerning the Serbs and Serbia - a country that historically has long-standing friendly relations with Russia. In the past decades, Serbia has been often mentioned in the Russian press, mostly in the context of several key discourses (the Orthodox religion as a common foundation of the culture of our two countries, the unsolved ethnic and territorial conflicts, the confrontation of pro- and anti-Western views in the political sphere), which allow us to assume that Russian students have mature social ideas of Serbia, though not of high importance.