конкурентоспособность предприятия, конкурентоспособность продукции, конкурентный потенциал, субъекты оценки конкурентоспособности, базовые факторы конкурентоспособности, система управления конкурентоспособностью, Sociology (General), HM401-1281, Economics as a science, HB71-74

Basic factors of competitiveness of the auto dealer companies are considered and analysed. In article noted that the competitiveness assessment from positions of consumers and owners is necessary. The algorithm of actions for development of the system of management of competitiveness of the auto dealer company is offered.