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Academic Journal
COORDINATION OF MARKETING ACTIVITY, FINANCIAL AND PRODUCTION MANAGEMENT
Yuri I. Fedchishin
Статистика и экономика, Vol 0, Iss 3, Pp 93-96 (2016)
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| Title | COORDINATION OF MARKETING ACTIVITY, FINANCIAL AND PRODUCTION MANAGEMENT |
|---|---|
| Authors | Yuri I. Fedchishin |
| Publication Year |
2016
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| Source |
Статистика и экономика, Vol 0, Iss 3, Pp 93-96 (2016)
|
| Description |
In the given article the essence, the role and features of coordination of marketing activity, financial and production (operational) management of the enterprise, specifics of formation of current assets, managements of an optimality of their size and financing sources, including influences on prime cost and production price are defined.
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| Document Type |
article
|
| Language |
Russian
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| Publisher Information |
Plekhanov Russian University of Economics, 2016.
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| Subject Terms |
маркетинговая деятельность, финансовый и производственный менеджмент, финансовый и производственный (операционный) леверидж, финансовый рычаг, денежные потоки, marketing activity, financial and production management, financial and production (operational) leverage, financial leverage, cash flows, Economics as a science, HB71-74
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