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Source: | Mercados y Negocios, Iss 55, Pp 83-106 (2025) |
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Publisher Information: | Universidad de Guadalajara, 2025. |
Publication Year: | 2025 |
Subject Terms: | blue ocean strategy, nintendo, video game industry, competitiveness, Commerce, HF1-6182, Business, HF5001-6182 |
Description: |
The purpose of this article is to analyze the strategies adopted by Nintendo within the framework of the four-action matrix of the BOS (i.e.
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Database: | Directory of Open Access Journals |