APA (7th ed.) Citation

Pfeifer, L. M., & Schreiner, T. F. (2025). The offer framing effect. Marketing Letters: A Journal of Research in Marketing, 36(1), 171-182. https://doi.org/10.1007/s11002-024-09739-1

Chicago Style (17th ed.) Citation

Pfeifer, Louisa M., and Thomas F. Schreiner. "The Offer Framing Effect." Marketing Letters: A Journal of Research in Marketing 36, no. 1 (2025): 171-182. https://doi.org/10.1007/s11002-024-09739-1.

MLA (9th ed.) Citation

Pfeifer, Louisa M., and Thomas F. Schreiner. "The Offer Framing Effect." Marketing Letters: A Journal of Research in Marketing, vol. 36, no. 1, 2025, pp. 171-182, https://doi.org/10.1007/s11002-024-09739-1.