Fox, E. J., Pulgar, H., & Semple, J. H. (2024). Testing a theory of strategic multi-product choice. Quantitative Marketing and Economics: QME, 22(3), 257-289. https://doi.org/10.1007/s11129-024-09280-5
Chicago-referens (17:e uppl.)Fox, Edward J., Hristina Pulgar, och John H. Semple. "Testing a Theory of Strategic Multi-product Choice." Quantitative Marketing and Economics: QME 22, no. 3 (2024): 257-289. https://doi.org/10.1007/s11129-024-09280-5.
MLA-referens (9:e uppl.)Fox, Edward J., et al. "Testing a Theory of Strategic Multi-product Choice." Quantitative Marketing and Economics: QME, vol. 22, no. 3, 2024, pp. 257-289, https://doi.org/10.1007/s11129-024-09280-5.
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